Case Study: Winning With Programmatic Advertising
An illustrative look at how a regional retailer used header bidding and private marketplace deals in 2016 to raise both yield and ad quality.
Topic
Programmatic Advertising
Programmatic Advertising Trends Shaping 2016
The developments that defined programmatic advertising in 2016, from header bidding's rapid adoption to mobile overtaking desktop volume.
Mastering Programmatic Advertising: A Marketer's Playbook
An operational playbook for running programmatic advertising in 2014: choosing a DSP, using data management platforms and buying beyond the open exchange.
A Practical Guide to Programmatic Advertising
Real-time bidding now moves a huge share of display dollars through automated exchanges, but a comScore study found over half of display ads are never seen.