Topic

Real-Time Bidding

2 articles

Paid Ads Aug 15, 2014

How real-time bidding auctions work under the hood: exchanges, DSPs, bid requests and the second-price auction that sets what you pay.

Paid Ads Jan 23, 2014

A year-in-review look at how real-time bidding auctions reshaped display advertising in 2014, from private marketplaces to viewability standards.