Topic

Remarketing

2 articles

Paid Ads Oct 26, 2013

A hands-on setup guide to remarketing in 2013: tagging your site, segmenting audiences, capping frequency and getting your first campaign live.

Paid Ads Apr 6, 2013

Where remarketing campaigns went wrong in 2013, from creepy over-frequency to sloppy list segmentation, and how to fix each one.