Case Study: Winning With Retargeting
An illustrative look at how one online retailer used segmented retargeting to recover abandoned carts in 2014, and what made the difference.
Topic
Retargeting
Retargeting Trends Shaping 2014
Five concrete developments that defined retargeting in 2014, from dynamic product ads to the early backlash over ad frequency.
Mastering Retargeting: A Marketer's Playbook
A working playbook for retargeting in 2009, when it ran through third-party ad networks and cookie pools rather than a built-in Google or Facebook feature.
A Practical Guide to Retargeting
With budgets squeezed by the recession, marketers are turning to specialist vendors that follow visitors around the web and bring them back. Here's how.