Common RSS Marketing Mistakes (and How to Avoid Them)
As FeedBurner and Firefox's Live Bookmarks pulled RSS into the marketing mainstream in 2004, marketers kept making one mistake: treating it like email.
Topic
RSS Marketing
Case Study: Winning With RSS Marketing
An illustrative look at a small software company that turned a product-updates feed into a marketing channel, helped by FeedBurner and Firefox's Live Bookmarks.