A Practical Guide to Search Engine Marketing
Search engine marketing captures people the moment they want to buy, blending paid search and SEO. Here's how the two differ and reinforce each other.
Topic
Search Engine Marketing
SEM Mistakes in the Wake of the Yahoo-Overture Deal
How Yahoo's acquisition of Overture and Google's growing content network changed the paid search mistakes advertisers were making in 2003.
Search Engine Marketing Mistakes on Overture and Google
Five paid search mistakes costing small advertisers money on Overture and Google AdWords in 2002, and the fixes that work.
Case Study: Winning With Search Engine Marketing
An illustrative small mail-order business's first three months running Overture and Google AdWords campaigns, and what moved the numbers.
How Search Engine Marketing Changed Marketing in 2001
Why the 2001 ad market crash pushed marketing budgets out of banner ads and into search engine marketing, where every dollar could be measured.
The Rise of Search Engine Marketing
The origin story of pay-per-click advertising, from GoTo.com's 1998 auction model to Google AdWords' 2000 launch.