The Rise of Search Generative Experience
The origin story of Google's Search Generative Experience, from its opt-in debut at I/O 2023 through its rocky, default rollout as AI Overviews in 2024.
Topic
Search Generative Experience
A Practical Guide to Google's AI Search (SGE / AI Overviews)
Google tested AI answers atop search results as Search Generative Experience, then rolled it out as AI Overviews. Here's what changes for organic traffic.