A Practical Guide to Social Media Marketing
A mechanics-level look at how Facebook, Twitter and YouTube worked for business in 2010, and how to pick platforms instead of running all of them at once.
Topic
Social Media Marketing
How Social Media Marketing Changed Digital Marketing in 2010
A year-in-review of 2010, when Facebook passed 500 million users, the Like button left Facebook's site and a viral Old Spice campaign rewrote real-time ads.
Why Social Media Marketing Pays Off: Dell and JetBlue
The 2009 ROI case for social media: what Dell, JetBlue and other early movers got back in sales and support savings, and what it cost them to find out.
Social Media Marketing: What Every Business Needs to Know
A decision framework for business owners weighing whether to invest time in Facebook and Twitter in 2009, and how to tell if your business is a fit.
The State of Social Media Marketing in 2008
A snapshot of social media in 2008: MySpace still ahead of Facebook in the US, Facebook's new ad platform and a campaign that changed what was possible.
Why Social Media Marketing Matters as Facebook Opens Pages
Facebook opened its doors to businesses in 2007 and Twitter was still finding its footing in 2008. Here is the business case for paying attention now.
Social Media Mistakes as Facebook Platform Opens Up
New mistakes are showing up now that Facebook has opened its platform to outside developers and businesses are racing to build apps and pages without a plan.
Case Study: Winning With Social Media Marketing
An illustrative look at how a small retailer could turn a modest MySpace and Facebook presence into steady, low-cost customer growth in 2007.
Building a Social Media Marketing Strategy From Scratch
How to allocate effort across MySpace, the still campus-only Facebook and YouTube in 2006 without spreading a small team too thin.
Social Media Marketing Mistakes on MySpace and Facebook
The specific ways businesses were misusing MySpace and the still campus-only Facebook in 2006, and what to do instead.