How Sustainable Marketing Changed Digital Marketing in 2025
2025 was the year sustainability marketing got quieter, as regulators cracked down on vague claims and brands learned to say less but prove more.
Topic
2025 was the year sustainability marketing got quieter, as regulators cracked down on vague claims and brands learned to say less but prove more.
The line between a defensible environmental claim and a greenwashing headline comes down to specificity and evidence. Here's how to stay on the right side.