The State of the Cookieless Future in 2022
Where third-party cookie deprecation stood in 2022, why Google's timeline kept slipping and what marketers were doing to prepare anyway.
Topic
The Cookieless Future
Why The Cookieless Future Matters for Your Bottom Line
The financial case for preparing your business for a cookieless web now, from rising acquisition costs to the durable value of owned customer data.
A Practical Guide to the Cookieless Future
What's disappearing as third-party cookies go away, what breaks without them and the privacy-safe methods replacing cross-site tracking.
How The Cookieless Future Changed Digital Marketing in 2021
A year-in-review look at how Google's Privacy Sandbox trial, Apple's App Tracking Transparency launch and the cookie-deadline delay reshaped marketing in 2021.