Mastering The Long Tail: A Marketer's Playbook
Chris Anderson named the long tail in Wired this October. Here's the operational playbook for marketers who want niche demand instead of chasing hits.
Topic
The Long Tail
10 Long Tail Strategies That Work
Chris Anderson named the long tail in Wired in October 2004. Ten concrete ways businesses put the idea to work in catalog, content and ad strategy that year.