The Rise of Twitter Marketing: SXSW Buzz to Paid Ads in 2010
From a side project at a podcasting company in 2006 to a platform selling its first ads in 2010, the real timeline of how Twitter became a marketing channel.
Topic
Twitter Marketing
Building a Twitter Marketing Strategy Before You Tweet
A step by step process for setting up a Twitter presence in 2010, from choosing a voice to building a listening habit, with no prior experience assumed.
A Practical Guide to Twitter (X) Marketing
How Twitter works in 2009: the mechanics of tweets, replies, retweets and hashtags, and what businesses can do with them before any ad product exists.
How Twitter Marketing Changed Digital Marketing in 2009
A look back at 2009, the year Twitter went from niche microblogging tool to a marketing and customer service channel that companies could no longer ignore.
Twitter Marketing: What Every Business Needs to Know
A decision framework for whether a business should bother with Twitter in 2008, given how few customers were on it yet and how thin the tools still were.
A Practical Guide to Twitter Marketing
A mechanics-first look at how Twitter worked for businesses in 2008, from its 140-character SMS roots to the few companies using it for support and sales.
Building a Twitter Marketing Strategy After the SXSW Spike
Twitter tripled in usage during SXSW this March. Here's how a business gets started on it now that it has a real, if still small, audience.
How Twitter Marketing Changed Digital Marketing in 2006
Twitter only opened to the public a month ago. Here's what its launch means for marketing, and why the honest answer right now is not much yet.
The Rise of Twitter Marketing: Odeo's 2006 Side Project
From an internal side project at a podcasting startup to a public service built around one question: what are you doing right now.