Why Video-First Strategy Matters for Your Bottom Line
The bottom-line case for video-first strategy in 2018, once IGTV and cheaper vertical video production had shifted where attention and ad dollars were going.
Topic
Video-First Strategy
Video-First Strategy: What Every Business Needs to Know
A decision framework for going video-first in early 2018, before IGTV existed, when Stories and native feed video made video the default format everywhere.