Case Study: Winning With Video Marketing on Instagram
An illustrative 2019 case study in video marketing, when a Stories-and-IGTV content mix, not a single hero video, was what moved a small brand's sales.
Topic
Video Marketing
Video Marketing Trends Shaping 2019
A snapshot of where video marketing stood in 2019, from Instagram Stories' dominance to the shift toward sound-off, caption-led viewing.
Mastering Video Marketing: A Stories Era Playbook
An operational playbook for video marketing in 2017, covering Stories, Facebook Watch and the live, short and long-form formats a content calendar needed.
A Practical Guide to Video Marketing
How Facebook's 2017 video-first feed, autoplay and live video changed what marketers needed video to do, plus a framework for making every clip earn its budget.
Case Study: Winning With Video Marketing on Facebook
A 2015 case study in video marketing, when Facebook's native video overtook YouTube links in the feed and businesses had to relearn how video got watched.
Video Marketing Trends Shaping 2015
Four real shifts already remaking video marketing at the start of 2015, from Facebook's native video push to captioned, sound-off viewing on mobile.
Video Marketing Trends Shaping 2014
The industry shifts that defined video marketing in 2014: Facebook's push into native autoplay video challenging YouTube, and Vine's peak as a short format.
Mastering Video Marketing: A TrueView Era Playbook
An operational playbook for video marketing in 2014: a lean production workflow, using YouTube's TrueView format to pay only for engaged views.