What Web 2.0 Taught Marketing (and Still Applies Today)
Web 2.0 turned the web from a broadcast medium into a participatory one, and rewrote marketing in the process. Here's what changed and why it still matters.
Topic
Web 2.0 Marketing
Web 2.0 Marketing Gains Momentum: Flickr, Blogs, Tags
Since last October's conference, Web 2.0 has gone from an insider phrase to something marketers are watching. A look at the momentum building in early 2005.
Web 2.0 Marketing Before It Had a Name
The phrase Web 2.0 is just starting to circulate ahead of October's conference, but the shift toward blogs, RSS and user participation is already under way.
Building a Web 2.0 Marketing Strategy From Scratch
A step-by-step guide to building a participatory web presence in early 2004: blogs, RSS feeds and comment sections, at a time before anyone called it Web 2.0.