A Practical Guide to Website Usability
If people can't easily use your site, nothing else in marketing matters. A practical breakdown of how usability drives conversions, trust and site design.
Topic
If people can't easily use your site, nothing else in marketing matters. A practical breakdown of how usability drives conversions, trust and site design.
A federal accessibility deadline, a widely read new book and a still-splintered browser market defined what usability meant for businesses in 2001.
In 1999, e-commerce traffic finally forced marketers to treat usability as a revenue issue instead of a design afterthought.
Website usability didn't start with the web: it grew out of decades of human-computer interaction research that found a mainstream audience in the late 1990s.