YouTube Marketing: What Every Business Needs to Know
A decision framework for whether and how a business should use YouTube in 2011, covering cost, format and realistic audience expectations.
Topic
YouTube Marketing
A Practical Guide to YouTube Marketing
YouTube is the world's second-largest search engine and a library that keeps working for years. Here's how the algorithm and retention drive channel growth.
The Rise of YouTube Marketing After Google's $1.65B Buyout
From three ex-PayPal employees' 2005 project to a $1.65 billion Google buyout: how YouTube became a real channel, proven out by Blendtec and Obama's campaign.
Common YouTube Marketing Mistakes From the Post-Google Era
The mistakes that tripped up brands trying YouTube in 2007, from ads pretending not to be ads to ignoring the comment section entirely.
Case Study: Winning With YouTube Marketing
An illustrative look at how a small retailer used YouTube's brand-new Partner Program and low-budget video to turn curiosity into store visits in 2007.
Building a YouTube Marketing Strategy in Its Breakout Year
YouTube is now claiming roughly 100 million views a day. A step-by-step guide to building a channel presence while the platform's culture is still informal.
Common YouTube Mistakes Brands Made in Its Early Days
Early 2006 YouTube mistakes: brands still uploading straight TV spots, ignoring comments and posting videos nobody can find in search.
The Rise of YouTube Marketing in Its Early Months
A small site called YouTube, started by three former PayPal employees this past February, is quietly becoming the video destination the web was waiting for.
Building a Video Marketing Strategy Before YouTube Existed
Google Video just launched and dedicated video-sharing sites are starting to appear. Here's how to build a plan while platforms are still being sorted out.