A Practical Guide to Zero-Click Search
More than half of Google searches now end without a click. Here's what zero-click search is, where the traffic went and how to stay visible in AI Overviews.
Topic
Zero-Click Search
How Zero-Click Search Changed Digital Marketing in 2025
A year-in-review of 2025, when Google's AI Mode and AI Overviews pushed zero-click search past a tipping point, forcing a focus on citations, not rankings.