Digital Business Marketing Awards

Topic

Zero-Party Data

2 articles

Featured image for “Building a Zero-Party Data Strategy From Scratch”: Zero-Party Data

Analytics Sep 11, 2024

Building a Zero-Party Data Strategy From Scratch

How zero-party data reshaped digital marketing in 2024, and the practical playbook for putting it to work.

Featured image for “Common Zero-Party Data Mistakes (and How to Avoid Them)”: Zero-Party Data

Analytics Feb 20, 2024

Common Zero-Party Data Mistakes (and How to Avoid Them)

How zero-party data reshaped digital marketing in 2024, and the practical playbook for putting it to work.