The digital marketing experts featured for 2006 are George Wright and Tom Dickson.
What changed in digital marketing in 2006
Twitter launched in March 2006, and Facebook opened beyond college campuses to the general public that September, two new networks marketers are only beginning to figure out. But the campaign that proved a brand could build a business on YouTube came from an unlikely source: a $50 blender video.
2 Professionals
Worth Knowing This Year
- 01
George Wright
Marketing Director, Blendtec
Noticed founder Tom Dickson liked testing blenders on odd objects and turned it into "Will It Blend?", a $50 video series that racked up six million views in five days and helped drive a 738% jump in Blendtec's sales.
The campaign is already being held up as proof that cheap, native online video can outperform traditional advertising, a case "viral marketing" still has to make to most brands.
- 02
Tom Dickson
Founder & CEO, Blendtec
Was the on-camera face of "Will It Blend?", turning himself into one of the first executive brand mascots built entirely around online video.
His willingness to put a $400 blender (and himself) on camera turned an appliance company's founder into one of early YouTube's most recognizable characters.
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