Content Strategy: What Every Business Needs to Know
A 2019 decision framework for content strategy, covering Google's E-A-T guidance, content pruning and why businesses were publishing less but going deeper.
Topic
Content Strategy
A Practical Guide to Content Strategy
Nine content strategy practices that hold up now that Google's Hummingbird update judges pages on whether they answer a whole question, not just a keyword.
The State of Content Strategy in 2013
A snapshot of where content strategy stood in early 2013, from the shift away from keyword-stuffed pages to the rise of brand publishing and content teams.