The State of Facebook Marketing in 2009
Facebook closed the year past 350 million users with Pages, self-serve ads and expanded Insights analytics in place. Here's what that means for businesses.
Topic
Facebook Marketing
Why Facebook's Self-Serve Ad Targeting Mattered in 2009
Facebook passed 300 million users in 2009 and opened Facebook Ads to any business with a credit card. Here's what that shift means for revenue, not just reach.
Why Facebook Marketing Paid Off at 100 Million Users
The ROI case for Facebook in the second half of 2008, as the platform crossed 100 million users and its ad and Page tools started producing real numbers.
Facebook Marketing: What Every Business Needs to Know
A decision framework for whether a business should invest in Facebook in 2008, weighing its fast-growing audience against the still-raw Beacon backlash.
12 Facebook Marketing Strategies That Work
Facebook opened to the general public last month. Twelve concrete ways businesses are working within its network-based, Pages-free reality this November.
The State of Facebook Marketing in 2006
As of this spring Facebook is still closed to the public, running only on school and workplace networks. Here's what that means for outside marketers.