Influencer Marketing Trends Shaping 2022
The specific shifts in influencer marketing during 2022: platform creator funds under fire, BeReal's rise and Reels chasing TikTok.
Topic
Influencer Marketing
A Practical Guide to Influencer Marketing
How influencer marketing works in practice: what a brand pays for, how creator tiers differ in price and performance and where the FTC's disclosure rules apply.
How Influencer Marketing Changed Digital Marketing in 2018
2018 was the year the FTC started enforcing influencer disclosure rules, and it forced the entire industry to grow up.
The State of Influencer Marketing in 2017
How the FTC's April 2017 warning letters and the Fyre Festival collapse forced influencer marketing to grow up, and what that meant for brands by mid-year.
Influencer Marketing ROI After the 2017 FTC Crackdown
Why the ROI case for influencer marketing held up in 2017 even as disclosure compliance, pushed by the Lord & Taylor FTC case, became a real cost of business.
Influencer Marketing's ROI Case as Ad Prices Rose in 2016
The 2016 cost-efficiency case for influencer marketing, as rising Facebook and Instagram ad prices pushed budgets toward creator partnerships instead.
Influencer Marketing: What Every Business Needs to Know
A 2016 decision framework for business owners weighing influencer marketing, covering budget realities, audience fit, measurement and disclosure obligations.