Mastering Lead Nurturing: A Marketer's Playbook
An operational playbook for running a lead nurturing program in 2012: defining personas, mapping content to funnel stage and setting a sales handoff cadence.
Topic
Lead Nurturing
5 Lead Nurturing Strategies That Work
Five lead nurturing tactics B2B marketers put into practice in 2012 as platforms like Marketo, Eloqua and Pardot made scoring and drip sequences accessible.