The Rise of Online Video
How online video grew from YouTube's 2005 founding into a mainstream channel by 2012, tracing the Google acquisition and Dollar Shave Club's viral launch.
Topic
Online Video
Online Video Trends Shaping 2008
The developments that defined online video in 2008: Hulu's public launch, election-driven YouTube traffic and an economic downturn reshaping ad budgets.
Mastering Online Video Amid Hulu's Launch and a Recession
An operational playbook for online video in 2008, covering Hulu's launch, tighter budgets from the downturn and lessons from this year's election video surge.
Mastering Online Video in YouTube's Partner Program Era
An operational playbook for online video in 2007, covering branded YouTube channels, the new Partner Program and what's changed since 2006's first viral clips.
A Practical Guide to Online Video Marketing
Seven concrete online video tactics that work now that YouTube is the default host, from picking the right length to writing titles people search for.
The State of Online Video in 2006
What changed for online video in 2006: YouTube's growth and Google acquisition, easy embedding and the first wave of branded viral clips.
Case Study: Winning With Online Video
An illustrative look at a small kitchenware retailer that used the sudden arrival of free video hosting in 2005 to solve online video's bandwidth problem.
Online Video Trends Shaping 2005
The year free video hosting arrived, Apple put video in your pocket and Adobe bought the company behind the format that would end up running it all.
Online Video Trends Shaping 2004
A snapshot of where online video stood in 2004: broadband crossing the halfway mark, viral branded stunts and a format war nobody had won yet.
Mastering Online Video Before YouTube Existed
A practical playbook for producing and distributing branded video in 2004, before YouTube existed, when bandwidth costs and format fragmentation ruled.