Why Social Networking Matters for Your Bottom Line
The business case for social networking in 2006, measured against what it costs to reach an audience this size through traditional media.
Topic
Social Networking
A Practical Guide to Social Networking for Business
How Friendster, MySpace and the early professional networks worked in 2005, and the specific ways small businesses used them to build word of mouth online.
How Social Networking Changed Digital Marketing in 2005
The year News Corp bought MySpace for 580 million dollars, YouTube was founded and social platforms stopped being a side project for marketers.
Social Networking: What Every Business Needs to Know
A decision framework for deciding whether Friendster, LinkedIn, Orkut or the new Thefacebook are worth a business owner's time in 2004.
A Practical Guide to Social Networking
Hands-on notes on Friendster, LinkedIn, Orkut and the newly-launched Facebook, and where a small business could reasonably spend time in 2004.