User-Generated Content Trends Shaping 2006
The developments that pushed user-generated content into the mainstream in 2006, from Facebook opening to the public to Time naming You person of the year.
Topic
User-Generated Content
Mastering User-Generated Content: A Marketer's Playbook
An operational playbook for working with user-generated content in 2006, built around what YouTube, Dove and early contest-driven campaigns did.