Why Voice Search Matters as Assistant Hits a Billion Devices
By 2019 Alexa and Google Assistant had reached massive scale, but the honest bottom-line case for voice search was about visibility and trust, not direct sales.
Topic
Voice Search
Voice Search: What Every Business Needs to Know
A decision framework for 2019: which businesses need a voice search plan, which are already covered by existing SEO and how to tell the difference.
The State of Voice Search in 2018
Where voice search stood in 2018: smart speaker adoption after a record holiday, Apple's HomePod launch and what businesses were realistically getting from it.
Why Voice Search Matters: Local Search, Not Voice Commerce
The real business case for voice search in 2018: a local visibility and featured-snippet story, not voice commerce, and why that changes where you invest.
A Practical Guide to Voice Search
Voice search changed how people phrase questions and how many answers come back, usually just one. Here is how to write for conversational search queries.
How Voice Search Changed Digital Marketing in 2017
A year-in-review look at how smart speakers and voice assistants reshaped marketing in 2017, from Google Home's expansion to the first Alexa skill gold rush.