Web Analytics: What Every Business Needs to Know
What a business needs to decide about web analytics in 2010: which tool fits, how much time it deserves and what to ignore.
Topic
Web Analytics
A Practical Guide to Web Analytics
How web analytics works, from pageviews and sessions to goals, segmentation and the shift toward first-party measurement.
Building a Web Analytics Strategy From Scratch
A step-by-step guide to setting up a real web analytics strategy in 2008, from defining goals to building a reporting habit that survives a tighter budget.
How Web Analytics Changed Digital Marketing in 2006
A look back at 2006, the year free web analytics went from novelty to expectation and forced the whole industry to compete on features instead of price.
Why Web Analytics Matters for Your Bottom Line
The business case for web analytics in 2005: what it costs to fly blind, and how measurement turns marketing spend into a decision you can defend.
9 Web Analytics Strategies That Work
Nine concrete web analytics practices for 2002, from choosing between log files and page tags to segmenting visitors who convert.
The State of Web Analytics in 2002
A new EU privacy directive, a post-crash push for measurable ROI and consolidation among analytics vendors defined web analytics for businesses in 2002.
Web Analytics Trends Shaping 2000
The privacy fights, vendor shifts and declining click-through rates that defined web analytics for businesses in 2000.
Mastering Web Analytics: A Marketer's Playbook
A working process for choosing, setting up and using web analytics in 2000, before dashboards were simple and before most tools were free.