The State of Web3 Marketing in 2022
Web3 marketing went from Super Bowl NFT ads to a much quieter conversation by late 2022, as Terra, Celsius and Three Arrows Capital collapsed one after another.
Topic
Web3 marketing went from Super Bowl NFT ads to a much quieter conversation by late 2022, as Terra, Celsius and Three Arrows Capital collapsed one after another.
What NFTs, token gating and blockchain-based loyalty do differently from a normal rewards program, and how to tell a genuine Web3 mechanic from a cash grab.