The digital marketing experts featured for 2015 are Dana DiTomaso, Rand Fishkin, Wil Reynolds, Mike King, Oli Gardner, Larry Kim, Amy Hebdon, Joanna Wiebe, Barry Schwartz and Dave Gerhardt.
What changed in digital marketing in 2015
Google's mobile-friendly update, nicknamed "Mobilegeddon," rolled out on April 21, 2015, rewarding mobile-optimized sites with better rankings and forcing marketers to treat mobile as the default experience rather than an afterthought.
10 Professionals
Worth Knowing This Year
- 01
Dana DiTomaso
President & Partner, Kick Point
With over 20 years in the industry, built a reputation for translating complex analytics tools into practical guidance marketers can use.
Making analytics approachable, rather than just accurate, was a useful skill at a time when most marketers had access to more data than they knew what to do with.
Also featured in 2024
- 02
Rand Fishkin
CEO, Moz
Was CEO of Moz.
By this point Moz had grown well past its SEOmoz roots, and Fishkin's talks were increasingly about the broader marketing landscape, not just search rankings.
- 03
Wil Reynolds
Founder, SEER Interactive
Kept growing SEER Interactive's reputation as one of the field's more outspoken agencies.
SEER's continued growth through the mid-2010s tracked the broader shift toward SEO agencies built around audience research rather than pure link building.
- 04
- 05
Oli Gardner
Co-founder, Unbounce
Continued shaping conversion optimization thinking through Unbounce.
Unbounce's growing library of landing page benchmarks and examples gave marketers a reference point for what converted, rather than relying on guesswork.
- 06
- 07
Amy Hebdon
Founder, Paid Search Magic
Was deep into Google Ads conversion consulting.
Her focus stayed on what happened after the click, helping clients fix conversion paths that traffic-focused PPC advice usually ignored.
- 08
Joanna Wiebe
Founder, Copyhackers
Was formalizing conversion copywriting frameworks through Copyhackers.
Turning copywriting instinct into repeatable frameworks made the discipline something teams could train for, rather than relying on a single gifted writer.
- 09
Barry Schwartz
Founder, Search Engine Roundtable
Continued as one of the industry's most consistent daily chroniclers of search news.
Twelve years of daily posts by this point made the Roundtable a de facto historical record of every minor Google update the industry noticed.
- 10
Dave Gerhardt
VP of Marketing, Drift
Was helping popularize conversational marketing.
Drift's bet that chat, not forms, was the future of B2B lead generation was still a contrarian one at the time, and Gerhardt's marketing made the case loudly.
Also featured in 2023
This page is an independent editorial mention published by Digital Business Marketing. The numbering above is a browsing order, not a formal award, contest, vote, or ranking, and inclusion does not imply any named person endorses Digital Business Marketing.
