The digital marketing experts featured for 2022 are Amalia Fowler, Karen McGrane, Gary Vaynerchuk, Mari Smith, Pam Moore, Eric Enge, Oli Gardner, Dennis Yu, Hiten Shah and Neal Schaffer.
What changed in digital marketing in 2022
Google's first Helpful Content Update rolled out in August 2022, aimed at demoting content written to game search engines rather than help people. Two months later, Elon Musk closed his acquisition of Twitter, and one of digital marketing's core advertising platforms changed hands overnight.
10 Professionals
Worth Knowing This Year
- 01
Amalia Fowler
Founder, Good AF Consulting
Was announced as part of the MozCon 2022 speaker lineup, held that July in Seattle.
The speaking slot put her name in front of one of the industry's largest annual SEO audiences, right as the Helpful Content Update was about to upend a lot of conventional wisdom.
- 02
Karen McGrane
Content strategy consultant
Stayed a leading voice in content strategy consulting.
Her long-standing case for structured, reusable content took on new relevance as brands started asking what "helpful content" meant to Google's updated algorithm.
- 03
Gary Vaynerchuk
CEO, VaynerMedia
Kept scaling VaynerMedia and publishing on social and marketing strategy.
Twitter's ownership change that October gave him fresh material, as he'd built much of his early reputation on platform-specific social strategy.
- 04
Mari Smith
Facebook marketing consultant
Remained one of the most visible voices on Facebook and Meta marketing.
Her consulting work kept adapting to Meta's shrinking organic reach, helping brands recalibrate strategies built years earlier around free distribution.
- 05
Pam Moore
CEO, Marketing Nutz
Built further on her reputation in social strategy and personal branding.
A decade into pushing personal branding as a serious discipline, she'd watched an idea once considered niche become standard practice for executives and creators alike.
- 06
Eric Enge
General Manager, Perficient Digital
Continued leading digital marketing efforts at Perficient.
A quarter-century in SEO consulting by this point gave him a rare long view on how much "helpful content" guidance echoed arguments the industry had already had before.
- 07
Oli Gardner
Co-founder, Unbounce
Kept shaping conversion optimization thinking through Unbounce.
Over a decade after co-founding the platform, his conversion research remained a reference point for how landing pages were tested and built.
- 08
- 09
Hiten Shah
Co-founder, Crazy Egg
Advised SaaS founders on product and growth marketing, building on his Crazy Egg and KISSmetrics track record.
Having built two analytics companies himself gave his growth advice a practitioner's grounding most product consultants couldn't claim.
- 10
Neal Schaffer
Influencer marketing consultant
Remained an established voice on influencer and AI-assisted marketing.
As AI tools started entering marketing workflows, his willingness to cover both influencer strategy and the new AI angle kept his advice ahead of where most consultants were looking.
This page is an independent editorial mention published by Digital Business Marketing. The numbering above is a browsing order, not a formal award, contest, vote, or ranking, and inclusion does not imply any named person endorses Digital Business Marketing.
