The digital marketing experts featured for 2019 are Valter Brandt, Rand Fishkin, Britney Muller, Wil Reynolds, Karen McGrane, Kath Pay, Chad White, Jay Baer, Gary Vaynerchuk and Chase Dimond.
What changed in digital marketing in 2019
Google rolled out its BERT update in October 2019, a natural-language model that finally let search understand a full query in context instead of matching keywords one by one, quietly reshaping search more than most marketers have noticed yet.
10 Professionals
Worth Knowing This Year
- 01
Valter Brandt
Chief Marketing Officer, ThisCom
Led marketing strategy for clients across the United States and Europe through the shifts in social advertising, mobile, content marketing, programmatic media and marketing automation.
That breadth of channels meant tracking BERT's rollout alongside everything else, since even a quiet algorithm change could shift how client content performed in search.
Also featured in 2018
- 02
Rand Fishkin
Founder, SparkToro
Left Moz in 2018 to found SparkToro, an audience-research tool, and kept publishing widely followed marketing commentary through 2019.
Starting a new company gave his commentary a fresh angle: less about SEO tactics specifically, more about how marketers find and understand their audiences.
- 03
Britney Muller
Senior SEO Scientist, Moz
Co-emceed MozCon with Cyrus Shepard and became a go-to voice on machine learning's role in search.
Her machine-learning background made her one of the clearer translators of what BERT changed under the hood, at a point when most coverage stayed surface-level.
Also featured in 2017
- 04
Wil Reynolds
Founder, SEER Interactive
Kept building SEER Interactive's reputation for audience-first strategy.
As search algorithms grew more language-aware, his long-standing argument for starting with real audience research over pure keyword targeting looked more validated than ever.
- 05
- 06
Kath Pay
Founder & CEO, Holistic Email Marketing
Advised global brands on email strategy through Holistic Email Marketing.
Her consulting kept pushing brands to treat email as connected to the rest of their marketing, rather than a channel run in its own separate silo.
- 07
Chad White
Email marketing researcher
Researched and wrote on email deliverability and lifecycle strategy.
His research kept giving email marketers a technical grounding in why campaigns landed in the inbox or the spam folder, beyond just subject-line advice.
- 08
- 09
- 10
Chase Dimond
Co-founder, Structured
Was building Structured into a leading ecommerce email marketing agency.
Focusing specifically on ecommerce email gave Structured a depth of flow and segmentation expertise that generalist agencies rarely matched.
Also featured in 2024
This page is an independent editorial mention published by Digital Business Marketing. The numbering above is a browsing order, not a formal award, contest, vote, or ranking, and inclusion does not imply any named person endorses Digital Business Marketing.
