Email Marketing Trends Shaping 2021
The developments that mattered for email marketers in 2021, led by Apple's Mail Privacy Protection announcement and what it meant for open-rate tracking.
Topic
Email Marketing
Email Marketing Trends Shaping 2020
Five real developments that shaped email marketing in 2020, from the COVID-19 tone reset in March to the compressed, mostly-online holiday season in November.
Mastering Email Marketing: A 2020 Inbox Surge Playbook
An operational playbook for email marketing built around what worked in 2020, when a surge in online buying and homebound subscribers rewrote inbox rules.
Email Marketing Trends Shaping 2014
The developments reshaping email marketing in 2014: Canada's new anti-spam law, mobile-first design becoming mandatory and platform consolidation.
Mastering Email Marketing: A Playbook for the Program
An operational playbook for running an email marketing program in 2009: the calendar, the segmentation, the testing process and the review cycle.
10 Email Marketing Strategies for a Recession Year
Ten email marketing tactics that fit where the channel stands in 2009, from recession-driven list decay to the first social sharing buttons in campaigns.
10 Email Marketing Strategies for a Tightening Budget
Ten concrete email marketing tactics worth using in 2008, as tightening budgets push marketers toward the lowest-cost, highest-accountability strategies.
The State of Email Marketing in 2008
How the 2008 downturn reshaped marketing budgets and pushed email ahead of harder-to-justify channels, plus what social networks were starting to change.
The State of Email Marketing in 2007
A snapshot of email marketing in 2007: spam still dominated global traffic, mobile reading was just beginning and authentication became table stakes.
Why Triggered Email Marketing Outperforms Batch Blasts
Why 2007 was the year email marketing's return stopped coming from cheap blasts and started coming from triggered, behavior-based sends that convert far better.
Why Email Marketing's Low Cost Powers Your Bottom Line
The business case for email marketing in 2006: why the cost structure and measurability make it one of the few channels that shows its return directly.
Email Marketing After Two Years of CAN-SPAM Enforcement
What changed for business owners weighing email marketing in 2006, now that two years of CAN-SPAM enforcement has shown who gets prosecuted and why.
Email Marketing 101: Should Your Business Start in 2005
A 2005 decision framework for business owners weighing whether email marketing is worth the investment, and what a first program should look like.
A Practical Guide to Building Permission-Based Email Lists
Email is the one marketing channel you own instead of renting from an algorithm, and it still returns some of the best ROI in marketing today.
A Practical Guide to Email Deliverability and CAN-SPAM
The nuts and bolts of running an email marketing program in 2004: how lists get built, how sends reach the inbox and what CAN-SPAM requires in practice.
How Email Marketing Changed Digital Marketing in 2004
A year-in-review look at 2004: CAN-SPAM's first full year in effect, growing spam filter aggressiveness and how email marketing responded.
How Email Marketing Changed Digital Marketing in 2003
Why 2003 was the year email marketing stopped being self-regulated, from California's tough new opt-in law to Congress closing in on a federal standard.
The Rise of Email Marketing Under the New CAN-SPAM Act
How email marketing grew from a scrappy, unregulated tactic into a serious business channel by 2003, and what the newly signed CAN-SPAM Act meant for it.
The Rise of Email Marketing Amid Filters and State Laws
How email marketing matured from a permission-based experiment in 1999 into an industry facing real filtering technology and a looming federal law by 2002.
Building an Email Strategy Around 2002's New Opt-In Rules
A 2002 guide to starting an email marketing program while ISP spam filters were getting sharper and Europe was moving toward mandatory opt-in rules.
Building an Email Strategy After the Dot-Com Crash
How to build an email marketing program in 2001, a year when shrinking ad budgets pushed businesses toward the cheapest channel they already owned.
Common Email Marketing Mistakes in a Post-Crash Crunch
The mistakes that hurt email marketing programs in 2001, when tighter post-crash budgets pushed teams toward shortcuts that damaged deliverability.
Common Email Marketing Mistakes: Bought Lists and Bad HTML
The email marketing mistakes that cost businesses the most in 2000, from buying lists to ignoring the growing patchwork of state anti-spam laws.
Case Study: Winning With Email Marketing
An illustrative look at how a small mail-order retailer used a simple, permission-based email list to survive the 2000 slowdown in online advertising.
The Rise of Email Marketing: From ARPANET to Permission
How email marketing grew from a 1978 experiment on ARPANET into a mainstream business practice by the end of 1999.
Building an Email Marketing Strategy in the LISTSERV Era
A step-by-step guide to setting up email marketing in 1999, back when list software meant LISTSERV and Majordomo, not a dashboard.