Case Study: Winning With Local Search
An illustrative HVAC repair company's recovery from Google's 2014 Pigeon update, and the Google My Business fixes that brought its local rankings back.
Topic
Local Search
Local Search Trends Shaping 2015
The local search shifts that mattered in 2015: the mobile-friendly algorithm update, a shrinking local pack and the rise of near me searches.
The State of Local Search in 2005
Four real developments that reshaped local search in 2005, from the launch of Google Maps to self-managed business listings.
Mastering Local Search: A Marketer's Playbook
An operational playbook for getting a business into Google Local and Yahoo Local as both launched dedicated local search products in 2004.
A Practical Guide to Local Search
For any business that depends on nearby customers, local search is where they look first. Here is how Google decides who appears in the local pack.