Mastering Short-Form Video: A Marketer's Playbook
An operational playbook for short-form video in 2025: hook mechanics, the signals that drive distribution and how to keep producing through TikTok uncertainty.
Topic
Short-Form Video
12 Short-Form Video Strategies for the AI Video Era
Twelve short-form video tactics for 2025, a year that opened with TikTok briefly going dark in the US and closed with AI-generated video flooding every feed.
12 Short-Form Video Strategies for the TikTok Ban Era
Twelve concrete short-form video tactics that were working in 2024, from hedging against the TikTok ban law to using YouTube's maturing Shorts monetization.
The State of Short-Form Video in 2024
Where short-form video stood by the end of 2024: a law threatening TikTok's US future, YouTube Shorts' payouts and a format gone from novelty to default.
How Short-Form Video Changed Digital Marketing in 2023
A year-in-review look at 2023's short-form video shifts: YouTube Shorts monetization, TikTok's congressional hearing and the first state ban attempt.
The Rise of Short-Form Video: How TikTok's Algorithm Won
From Vine's six-second loops to TikTok's algorithm-driven feed: the decade-long path that made short-form video the default marketing format by 2023.
The Rise of Short-Form Video: From Vine to Instagram's Pivot
How short-form video got here: from Vine's six-second loops through Musical.ly's merger into TikTok, to the Reels and Shorts response that defined 2022.
Short-Form Video Strategy in 2022: Beyond the Easy Wins
A 2022 build guide for short-form video, for a landscape where Reels and Shorts had matured, competition had spiked and the easy wins of 2021 were gone.
Short-Form Video Strategy From Scratch: 2021's Early Days
A step-by-step guide to building a short-form video strategy in 2021, when Reels was new, Shorts was in beta and TikTok's algorithm was rewriting the rules.
Common Short-Form Video Mistakes (and How to Avoid Them)
The mistakes that tripped up brands jumping into TikTok and Reels in 2021, from treating short-form video like a shrunk ad to ignoring discovery mechanics.
Why Short-Form Video Matters for Your Bottom Line
The business case for short-form video in 2013, when Vine's six-second loops and Instagram's new video feature gave brands a cheap, fast way to earn attention.
Short-Form Video: What Every Business Needs to Know
A decision framework for whether a business should adopt short-form video in 2013, grounded in Vine's January launch and early campaigns like Lowe's Fix in Six.