The Creator Economy: A Playbook for the Platform-Fund Era
By 2022 platforms had launched their own creator funds. Here's how brands adapted their partnership strategy to that changed landscape.
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By 2022 platforms had launched their own creator funds. Here's how brands adapted their partnership strategy to that changed landscape.
Creators now make money through at least six distinct mechanisms, and most brands only understand one of them. Here's how the whole system works.
A snapshot of the specific developments that turned 'creator economy' from a niche phrase into a mainstream business story in 2021.
How brands built real partnerships with independent creators in 2021, the year Substack, Patreon and OnlyFans made creator monetization mainstream news.