7 TikTok Marketing Strategies That Work
Seven approaches that drove results on TikTok in 2022, from Spark Ads and creator partnerships to treating the platform as a search engine for younger users.
Topic
TikTok Marketing
The State of TikTok Marketing in 2022
TikTok crossed a billion monthly users heading into 2022 and launched TikTok Shop, forcing brands to decide whether it was an experiment or a core channel.
TikTok Marketing Trends Shaping 2020
The year TikTok exploded in the US: lockdown-driven growth, the self-serve ad launch, the Oracle deal, ban threat and viral moments that pulled brands in.
Mastering TikTok Marketing: A Marketer's Playbook
How brands built a presence on TikTok in 2020: organic content that fits the format, working with creators and what the platform's ad tools could do yet.
Why TikTok Marketing Matters for Your Bottom Line
TikTok is still young and its ad tools are unfinished, but the reach it offers for the cost is unlike anything else in 2019: the business case and the risks.
TikTok Marketing: What Every Business Needs to Know
A decision framework for 2019: who TikTok reached before it went mainstream, what running a presence there required and when it wasn't worth the effort yet.